AI Insights · Timothy · January 2022
Top 5 Celebrity Games on iOS in the UK for Q4 2021
Explore the performance of the top 5 celebrity games on iOS in the United Kingdom during Q4 2021, highlighting their downloads, revenue, and active users trends.
In the fourth quarter of 2021, celebrity-themed games on iOS in the United Kingdom showcased varying performance trends in terms of downloads, revenue, and active users. Below is a detailed look at the top 5 games in this category, based on data from Sensor Tower.
Become a Celebrity From Lion Studios, this game saw an initial surge in weekly downloads, peaking at about 33.7K in mid-November. However, downloads gradually declined to around 5.4K by the end of December. Weekly revenue followed a similar trend, starting at $62 in early November and peaking at $379 mid-month before stabilizing around $125-$189 towards the end of the quarter. Active users mirrored these patterns, starting at 12.7K in early November, peaking at 27K mid-month, and stabilizing around 9.3K to 10.4K by the end of December.
Streamer Rush Published by MagicLab, this game experienced a notable increase in weekly downloads, from approximately 33.7K in the week of December 20 to 46.3K in the last week of the year. Active users also saw a significant rise, from around 23.4K to 43.2K over the same period. No revenue data was available for this game.
Streamer Life! RUBY OYUN VE YAZILIM DANISMANLIK SANAYI TICARET ANONIM SIRKETI's game had relatively low download numbers, starting at about 1.2K in early October and fluctuating before ending the quarter with approximately 3K downloads. Active users followed a similar pattern, with numbers beginning at 2.5K in late September and ending at around 3.7K by the end of December. Revenue data was not available for this game.
Kim Kardashian: Hollywood Glu Games LLC’s popular title showed consistent weekly revenue, peaking at around $32.3K in late November. Downloads remained relatively stable, varying between 573 and 1.7K per week, with a slight increase towards the end of December. Active users showed minor fluctuations, ranging from 5.7K to 7.8K throughout the quarter.
Idle Streamer — Tuber Life WAZZAPPS GLOBAL LIMITED's game exhibited steady growth in weekly downloads, starting at 764 in late September and rising to approximately 1.4K by late December. Revenue remained minimal, with the highest weekly figure being $76 in early November. Active users increased from 1.3K in late September to around 2K by the end of December.
These insights have been provided by Sensor Tower, where more detailed data and analysis can be found.
